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Commercial direction · Procter & Gamble

Olay

Commercial storytelling for Olay Body Wash, with performance and personality at the center.

Bernie’s role: Director
Platform / partner: Olay / Procter & Gamble
At a glance: Two Body Wash campaigns

Olay

A human approach to brand storytelling.

Bernie directed two campaigns for Olay Body Wash featuring Jamie Chung, Helen Wu, and Seerat Saini.

The work brings a narrative director’s attention to performance, tone, and the small human moments that help a brand connect.

Watch the campaign

The work.

Two campaigns for a global beauty brand, shaped by the same interest in character that runs through Bernie’s scripted series.

Watch the work.

Open on YouTube