2024 · Commercial direction

New York Life

A national commercial built around the human moments behind an enduring brand.

Bernie’s role
Director
Platform / partner
New York Life
At a glance
National commercial · 2024
New York Life

Letting performance tell the story.

Bernie directed a national commercial spot for New York Life that aired in 2024.

The work applies his experience with character-driven storytelling to a concise commercial format, finding the emotional beat and giving the performance room to carry it.

The work.

National commercial direction for New York Life.

Watch the work.

Open on YouTube

Find a story.