Getting the tone right.
Bernie developed campaign concept and direction for Old Spice.
The work brings character, performance, and comic timing to a brand known for its confident, playful voice.
Commercial direction · Procter & Gamble
Old Spice
Campaign concept and direction for a brand with a very particular sense of humor.
- Bernie’s role
- Concept & direction
- Platform / partner
- Old Spice / Procter & Gamble
- At a glance
- Commercial campaign
Old Spice
The work.
Concept and commercial direction for Procter & Gamble’s Old Spice brand.
